According to the announced content, tomorrow (August 21), Anka branded milk powder products for children will officially be available on the market. These milk products are all imported in whole cans from Europe, designed according to a formula specifically for Vietnamese children on two nutritional formulas Geni-IQ126 and Grow.Up Max.
Ms. Vo Thuy Anh, General Director of Anova Milk Joint Stock Company, said that the Company commits that Anka Milk products will have prices 15-20% lower than similar products on the market. Anka Milk commits to maintaining stable milk prices within 2 years.
According to Ms. Anh, Anka milk products will be available at major supermarket chains and 36 distributors nationwide, focusing on over 2,000 powdered milk products.
In addition, Mr. Nguyen Hieu Liem, Chairman of the Board of Directors of Anova Milk, affirmed that in the first 3 years, Anka Milk aims for a market share of 5%. After the step of powdered milk, Anka Milk will aim for liquid milk and functional milk products.
According to the commitment, Nova Group Corporation invested over 50 million USD for the entire supply process from the quality control of Anka Ireland green farm to the research of nutritional formula, production and transportation, thereby forming a dual traceability process.
Specifically, by accessing the website ankamilk.com, consumers type the traceability code printed on the bottom of the can and check 7 pieces of information, including (1) Origin of raw materials; (2) Milk harvest date; (3) Production date of raw milk powder; (4) Nutritional formula; (5) Production and packaging date; (6) International quality inspection and (7) Quality registration.
According to Ms. Thuy Anh, traceability is still quite new to Vietnamese consumers but is a trend that has long been present in the world in the food and dairy industries. Consumers have the right to know about the origin of products, ingredients, technology, and product routes, not just limited to some poor information such as nutritional ingredients, production date, manufacturer, preservation and preparation methods, etc.
(According to tinkinhte.com)