Xuxifarm sausage - a typical brand of Nova Consumer, a member of NovaGroup Corporation, has just been honored in the "Top 50 Leading Brands of Vietnam" in 2022.
Xuxifarm was honored "Top 50 Leading Brands of Vietnam 2022"
The program is organized annually by the Vietnam Intellectual Property Association to honor typical enterprises, evaluated based on the history of operation, sustainable development, maintaining growth momentum, market coverage, brand reputation recognized by industry experts, customers as well as criteria on revenue and social achievements.
The award was voted by leading experts from agencies, organizations that establish and enforce intellectual property rights and related agencies such as the Intellectual Property Office, the Intellectual Property Institute, and the Vietnam Standards and Consumer Protection Association.
Xuxifarm sausage builds a brand associated with young customers across the country
In the photo: Xuxifarm's new identity is associated with the cartoon characters "Xuxifarm Super Creative Team"
"Being honored in the Top 50 Leading Brands of Vietnam in 2022 is also proof of the leading position of the Xuxifarm sausage brand in the market. Xuxifarm is always committed to being a pioneer, ensuring prestige in quality, worthy of the trust of customers", a representative of the Xuxifarm brand shared.
Xuxifarm sausage is considered the leading sausage brand in Vietnam and a symbol of trust in quality products. With the advantages of "Delicious - Nutritious - Convenient", Xuxifarm sausages provide nutrients from meat and four nutrients Calcium, DHA, Protein and Fiber to support comprehensive intellectual and physical development, making them a "treasure" for a nutritious snack after each hour of studying and playing.
In the journey of more than 10 years of development, Xuxifarm has always pursued a strategic orientation to approach the market with quality and food safety through implementing a closed production process, meeting the 3 Good safety standards including good ingredients, good process, good products.
Notably, in early 2022, the Xuxifarm sausage brand has just introduced a new packaging look with bright, eye-catching colors for children, with the main image of the character in the series "Xuxifarm Super Creative Squad". The story is about three elementary school boys Xu, Xi and Farm who are ready to fight the invading villain Disata from the Purple planet to protect the Earth. The brand has created physical and intellectual "gods" such as bravery, flexibility, intelligence... associated with the image of the characters.
Xuxifarm sausage products strictly follow the 3 Good production process including good ingredients, good process and good products
In the picture: consumers looking to buy Xuxifarm sausages at Nova Market supermarket under Nova Commerce
Thanks to its efforts towards consumer health, in addition to the "Top 50 Leading Brands of Vietnam" in 2022, Xuxifarm has also received many prestigious awards such as the certificate of "High-quality Vietnamese Goods voted by Consumers" continuously in 2017, 2018, 2020, 2021; the award "Trusted and Safe Food Brand in 2016" awarded by the Vietnam Association of Food Safety Science and Technology...
In the coming time, with the goal of "Bringing high-quality nutrition to every Vietnamese family through the closed production model Feed - Farm - Food", the Xuxifarm brand will continue to develop into a prestigious, quality and nutrition for all Vietnamese people.
Xuxifarm sausage is a product of Nova Consumer, a business with a solid foundation as the only unit that has all the pieces in the end-to-end product value chain, including breeds, farms, animal feed, veterinary medicine, vaccines (agricultural sector) and consumer goods.
With the launch pad from the ecosystem of NovaGroup Corporation, the goal by 2025, Nova Consumer's customers will come from hundreds of thousands of residents living in more than 30 large urban areas that Novaland invests and develops; more than 500 stores of culinary brand chains operated by Nova FnB, serving about 20 million customers per year; More than 2,000 supermarkets, convenience stores, fresh food stores spread across the country, serving 150 million customers each year operated by Nova Commerce...
Owning many factories and livestock farms nationwide, over the past 30 years, Nova Consumer has supported farmers to optimize farming efficiency, maximize profits, thereby increasing income, improving life and improving the quality of life for people, contributing to the development of the local economy, creating momentum to promote the development of hundreds of other related industries and fields.
In the coming time, Nova Consumer plans to recruit more than 5,000 highly skilled workers to work at economic establishments and more than 20,000 indirect jobs in the supply chain, ensuring good income and welfare regime.